PROJECT TYPE: Hospitality renovation and rebranding

SCOPE OF SERVICES: Full-service interior design for the public spaces of a boutique hotel, as an integrated part of an overall rebranding

LOCATION: Sarasota, FL

STORY: When this property changed ownership, a full rebranding was in order to convert to a boutique hotel, now a part of the Best Western BW Signature Collection. Our scope included full renovation of the main lobby, reception, dining room, and marketplace. A fresh, bright, coastal palette of color and materials reinvigorated these public spaces and instilled a clear sense of place specific to its Sarasota location. 

ARI was even able to assist the new owner with recommendation of the graphic designer ultimately responsible for the new logo and identity, and successfully integrated our efforts together, between interior design, graphics, and new brand identity development. The result is a cohesive concept that creates a location-driven, memorable guest experience while they explore all Sarasota has to offer.

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