ARI'S BRANDED + EXPERIENTIAL DESIGN APPROACH TO COMMERCIAL INTERIORS BRINGS TOGETHER THE BEST OF CONCEPT-DRIVEN INTERIOR DESIGN, CORPORATE IDENTITY, AND BRAND STORYTELLING TO CRAFT AN ELEVATED EXPERIENCE.
PROJECT TYPE: Major renovation; Corporate office and showroom design
SCOPE OF SERVICES: Full-service interior design, including planning, drafting, finishes, fixtures, and furniture with an emphasis on interior branding
LOCATION: Tampa, FL
STORY: Using Angela Rodriguez Interiors' branded & experiential design approach to corporate interiors, we designed this modern office in Tampa to encapsulate our client's forward-thinking office tech brand with subtle nods to its proud, pre-digital age history. The fully renovated space now addresses ImageNet's unique functional needs for present and future.
In each city location, ImageNet requests that at least one design feature symbolically represent their long history as originally a paper-based, typewriter company, to now a leading provider of digital, paperless office solutions. Our vision for the Tampa office was to create these screens of linked paperclips as an art feature juxtaposed with the space’s more modern elements.
Another brand directive for each of ImageNet’s US locations is to incorporate a bit of subtle reference to that unique city in the design, while still maintaining design cohesion between locales. For their new, Tampa office, we chose to reference Tampa’s status as the “Lightning Capital” with lightning-inspired light fixtures, and Tampa’s seafaring history with a curved, wall-to-ceiling feature inspired by a wooden ship’s hull. The black granite conference table is a corporate standard of all ImageNet offices, and we designed this one with sleek pop-up, power & data connections.
The highlight of the showroom/lobby’s creative and flexible space plan, garage-style wood doors show a custom mural when closed, and display areas for equipment sales when open. One such display area is two-sided, allowing teams the flexibility to show equipment from the lobby side or conference room side. When the garage door in the lobby and a blue glass wall in the conference room are both open at the same time, the two spaces can connect as one, in order to support ImageNet’s larger sales presentations of the latest in digital office technology.